Amir Segev

The founder of “Nanokeratin System” and the person behind its success is Amir Segev, a successful entrepreneur and an acknowledged developer of industry changing hair dyeing techniques.

Along the years, starting in 1985, Amir has industrialized some of the most innovative hair coloring practices. As part of his worldwide activities, Amir has developed a revolutionary hair coloring technique based on pigments calculation and adaptation of the different hair colors. This technique has changed the way hair dressers are approaching hair dyeing today and is thought to be a breakthrough in this area. As the company founder, Amir has set “innovation” as the key to acquiring solutions, in developing and producing products, packaging designs, practicable hairdresser working tools and workspace.

Establishing a Premium Salon

Winning multiple worldwide rewards and prizes as innovation Oscar for unique hair cutting and dyeing techniques by famous “Intercoiffure” magazine (France) as well as publishing numerous articles and interviews on worldwide leading magazines as "Hair Now" (UK), "Hair Fashion" (UK), "Nobu" (UK), "Clips" (Germany), "Peluquerias" (Spain), "Laurent Fryzury" (Poland), "Salon International" (Italy), "Estetica World" (Italy) and many more.

Developing groundbreaking patented hair colouring techniques, based on pigments calculation and adaptation.

Developing customized colouring techniques in association with "Wella" within "Koleston Perfect", Keune, Kareen, IDA and authoring guide books instructing colouring procedures, based on unique pigments calculation and adaptation. Developing comprehensive education syllabus and sessions as well as conducting worldwide lectures and workshops.

Bio-mimicry: healthy and beautiful hair the natural way

Today, Amir is the founder, Chairman, President and Chief Executive Officer of “Nanokeratin system”, a professional hair care blends and at the forefront of hair technology.

“Nanokeratin System” has created a patented scientifically proven micro size molecular hair repair and enhancement system named bio-mimicry. The ongoing research and development of unique and advanced formulas are inspired by the power of nature. The revolutionary patented technology is enhanced with biomimetic ingredients that emulate natural hair process, offering healthy hair- the natural way.